Fire Island Beer Company Keeps It Weird

According to beer blog The Pint Glass, Fire Island Beer Compnay makes a “respectable ale”, but I just can’t get passed their bizarre labeling. The Fire Island Lighthouse is a landmark on Long Island’s South Shore, so I cringe when I see it positioned behind a New York-cowboy riding a deer. Now this: barrel rolling.

[photo via The Pint Glass]

Would you consider barrel rolling in a bay where people manage to drive their boats clear onto the shore? Hey Fire Island Beer Company, how about using some images of clammers or a sailboat?

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